We just need to understand that unilever is listening to the new young consumer needs and making products that suit them.
This is one such result of an extensive market research that’s concluded that the consumer would love to make tea but using a strainer and then cleaning the tumbler in which tea is made takes more time to clean so here comes this new product that’s not a tea bag but a same product with different principle.
You get a excellent tea just like what is made in the traditional way, yet you need not use a strainer and the tea leaves do not get stuck to the vessel that tea is made thereby making tea more easier and enjoyable process. Retaining the same great taste.
Unilever new product development is the 3 roses tea buds.