—————————— *Marketing Consultant Discovery Framework* *Stage 1: Listen & Understand the Story*
(Start soft, let the client talk. Capture their pride + pain points.)
1. Tell me about your business journey—what has been your biggest strength so far? 2. What major challenges are you currently facing in sales and marketing? 3. Who are your best customers today, and what keeps them coming back?
—————————— *Stage 2: Market Positioning & Competition*
4. Who are your main competitors? 5. In your opinion, why are they doing better in certain areas? 6. What types of marketing activities have you noticed from your competitors? 7. Where have you seen their ads or promotions recently?
—————————— *Stage 3: Current Marketing Practices*
8. What marketing activities are you currently doing (ads, digital, referrals, events, etc.)? 9. How do you measure if these activities are effective? 10. Do you feel there’s a specific marketing tool or resource that, if you had it, would give your business a big boost? 11. Are you part of any industry associations, chambers, or trade groups? Do you actively participate?
—————————— *Stage 4: Customer Awareness & Engagement*
12. Do your customers recognize your *brand name* or do they know you mainly by personal name/reputation? 13. Do you regularly share updates, news, or value-added insights with your customers (e.g., WhatsApp, newsletters)? 14. How many new customers have you added in the past 12 months? 15. How many customers have you lost? Why did they leave?
—————————— *Stage 5: Growth Vision & Opportunities*
16. What would you like your brand to be known for in the next 2–3 years? 17. Which marketing channels or strategies do you want to explore but haven’t yet? 18. What role do you see a marketing consultant like me playing in accelerating your growth?
——————————
✅ *Why this structure works:*
– Starts with empathy → builds rapport. – Moves naturally from *internal view → external market → competition → customers → future vision*. – Each stage uncovers insights you can later frame into *recommendations + quick wins*.
——————————
*Hisham Kabir*
(Start soft, let the client talk. Capture their pride + pain points.)
1. Tell me about your business journey—what has been your biggest strength so far? 2. What major challenges are you currently facing in sales and marketing? 3. Who are your best customers today, and what keeps them coming back?
—————————— *Stage 2: Market Positioning & Competition*
4. Who are your main competitors? 5. In your opinion, why are they doing better in certain areas? 6. What types of marketing activities have you noticed from your competitors? 7. Where have you seen their ads or promotions recently?
—————————— *Stage 3: Current Marketing Practices*
8. What marketing activities are you currently doing (ads, digital, referrals, events, etc.)? 9. How do you measure if these activities are effective? 10. Do you feel there’s a specific marketing tool or resource that, if you had it, would give your business a big boost? 11. Are you part of any industry associations, chambers, or trade groups? Do you actively participate?
—————————— *Stage 4: Customer Awareness & Engagement*
12. Do your customers recognize your *brand name* or do they know you mainly by personal name/reputation? 13. Do you regularly share updates, news, or value-added insights with your customers (e.g., WhatsApp, newsletters)? 14. How many new customers have you added in the past 12 months? 15. How many customers have you lost? Why did they leave?
—————————— *Stage 5: Growth Vision & Opportunities*
16. What would you like your brand to be known for in the next 2–3 years? 17. Which marketing channels or strategies do you want to explore but haven’t yet? 18. What role do you see a marketing consultant like me playing in accelerating your growth?
——————————
✅ *Why this structure works:*
– Starts with empathy → builds rapport. – Moves naturally from *internal view → external market → competition → customers → future vision*. – Each stage uncovers insights you can later frame into *recommendations + quick wins*.
——————————
*Hisham Kabir*
