Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion. My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

Jul

2024

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Beyond the Click: Why Your Digital Marketing Strategy Needs an Upgrade

*The Importance of a Holistic Digital Marketing Strategy* Digital marketing has become an essential part of any…

Jun

2023

account based marketing what is it? and how does it help build business

What is account based marketing and how can it help business?

Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific high-value…

Jun

2023

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KOL Vs INFLUENCER who is better for your brand

KOL stands for “Key Opinion Leader,” while influencers refer to individuals who have a significant following…

Jun

2023

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What should a marketing analyst know?

A marketing data analyst should possess a solid understanding of various key areas to effectively analyze and…

Jun

2023

business

How to Become Sales Management Professional?

Becoming a sales guru requires dedication, continuous learning, and practical experience. Here are some steps you can…

Apr

2023

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PR companies need to focus on Video

Video: PR’s lost bastion Audiences are consuming visual content like never before, but the communications industry has…

Mar

2023

consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

A simple effective event management template

docs.google.com/spreadsheets/d/1Ps3rjTWNH8jcRHHTfR6IjxSyXVGpnLUm/edit?usp=sharing&ouid=118195664984309617184&rtpof=true&sd=true Hisham Kabir

Mar

2023

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Best AI Copywriting tools have a look

If you are looking for an internationally renowned copywriter to work for you. *Jasper (formerly Jarvis) *…

Mar

2023

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Ai enabled copywriting websites for you.

Jasper (formerly Jarvis) Hypotenuse AI Writesonic SEO Content Machine Writecream CopyAI Smart Copy by Unbounce Copysmith Rytr…

Feb

2023

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Book Summary: BLUE OCEAN STRATEGY

https://youtu.be/5Xd5lvyWMe8

Feb

2023

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Why Doing Business and Being Business Owners are Different

This is my new blog on managing business and managing entrepreneurship is totally different ball game. Hisham…

Feb

2023

Brands & Advertising

Must have web tools and extensions to boost your work

Jan

2023

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Ogilvy on Latest Social Media Trends

Hi Readers, Below mentioned link takes you to new trends in social media in 2023 a…

Sep

2022

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14 Must Have Digital Marketing Tools

For Creators, Independent Entrepreneurs & Solopreneurs Digital marketing tools are a dime a dozen, especially nowadays……

May

2021

business

Top 5 luxury apartments in Kochi above 3cr

This is the video that explains top 5 luxury apartments in Kochi. The reputation of the builder…

Dec

2020

Behavioural economics Brands & Advertising business Business Schools Entrepreneurship personal development

23 Lesson we learned post pandemic

1.The world can change in a week. 2. We are stronger than we know 3. Heroes don’t…

Dec

2020

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Pringles. Mathematically known as a hyperbolic paraboloid

The consistent saddle shape of Pringles is mathematically known as a hyperbolic paraboloid. Their designers reportedly used…

Dec

2020

Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Kerala Business personal development Retail News India

What to do last in a start up.

I have been part of several start ups from what I have understood your idea is already…

Dec

2020

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Will email die a natural death.

Hi today I would like to write about how email is changing the entire functionality in…

Dec

2020

Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BOOKS ON CONSUMER BEHAVIOUR

Here are few good books on consumer behaviour. The mystery of the human condition has puzzled poets…

Nov

2020

Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Food Retail News India

5 best coffee brands in India

Quest for the finest coffee in India

Aug

2020

Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship personal development

Entrepreneurs Advice in Tamil

It’s important to understand there are no quick-fix solutions to become a successful entrepreneur. One needs to…

Aug

2020

Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship personal development

Steve Jobs on Quality

Aug

2020

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Why you buy a Toyota

https://youtu.be/8zgYh04a0OM