Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
07
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BMW welt factory tour. Must see for automobile enthusiast.

03
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

More money does not mean more happiness.

money and happiness more money does not bring more happiess. hisham kabir brandbuyology

29
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Amul butter cookies vs Britannia good day butter.

24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Prawns flavoured kit kat, its for real.

Wild and wacky imagination of Nestle japan introducing prawns flavoured kit kat and tuna flavored raspberry kitkat….

24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dabur Coconut oil got it spot on.

I felt this is a classic case of hitting the competitor bang in the middle. Took the…

23
Nov
2019
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Must read books on behavioural economics, influence marketing.

Behavioural economics is the most important, learning curve influence marketing and neuromarketing

23
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Introducing frustration release candle.

Innovative ways to control your temper and maintain your inner peace and forgive all who are affecting you.

18
Nov
2019
Posted in Brands & Advertising

Generation Z Statistics: Gen Z Facts For Marketers

Gen Z grew up with social media and gravitates towards online video, creating challenges and opportunities for…

06
Nov
2019
Posted in Automobile India Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…

05
Nov
2019
Posted in Entrepreneurship personal development

Do not compare your journey to anyone else’s.

An elephant and a dog became pregnant at the same time. Three months down the line, the…

17
Oct
2019
Posted in Brands & Advertising

Survey – Swadeshi: 50% consumers prefer desi brands over foreign ones, Marketing & Advertising News, ET BrandEquity

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/swadeshi-50-consumers-prefer-desi-brands-over-foreign-ones/71610559

29
Sep
2019
Posted in Brands & Advertising

Few of the 100 biggest product failures of all times.

Read here.

25
Sep
2019
Posted in Brands & Advertising

What brand need to do to be future ready.

https://brandequity.economictimes.indiatimes.com/news/media/what-does-brands-need-to-do-to-be-future-ready/71277840

12
Sep
2019
Posted in Brands & Advertising

Buying behavior

12
Sep
2019
Posted in Brands & Advertising Business Schools Entrepreneurship Food Retail News India

Good Luck as a marketing Strategy.

kit kat japan and good luck

10
Sep
2019
Posted in Brands & Advertising

This Mumbai based start up wanted funds. See what they have done.

This Mumbai based start up wanted funds. See what they have done. 👉 Ask for funds in…

10
Sep
2019
Posted in Automobile India Brands & Advertising Business Schools Entrepreneurship Retail News India Travel & More

The future of Every thing.

Hisham Kabir writes on the future of every thing

08
Sep
2019
Posted in Brands & Advertising

Why most new apps fail on app store.

08
Sep
2019
Posted in Brands & Advertising

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/how-itc-creates-sustainable-businesses-under-its-triple-bottom-line-strategy/70986034

01
Sep
2019
Posted in Brands & Advertising

Story of Pappad of India.

https://in.finance.yahoo.com/news/amazing-lijjat-papad-story-rs-80-rs-800-crore-130350826.html

30
Aug
2019
Posted in Brands & Advertising

Do magazine make you feel more depressed. Yes. It does. See this video. Which explains it all.

The below video is entitled to its respective copyright owners.

26
Aug
2019
Posted in Brands & Advertising

Saffola the healthy Choice is a Clear winner.

hisham kabir explaining why saffola and marico has got it right with masala oats.

25
Aug
2019
Posted in Brands & Advertising

The New Social Media Experiment.

https://m.economictimes.com/tech/internet/new-social-media-experiment-tracking-indias-growing-addiction-to-asmr-content/articleshow/70821007.cms

24
Aug
2019
Posted in Brands & Advertising

Word Power Made Complex