Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
27
Jun
2019
Posted in Brands & Advertising

“People Don’t Buy Products, They Buy Better Versions of Themselves”

“People Don’t Buy Products, They Buy Better Versions of Themselves” by Zander Nethercutt https://link.medium.com/VefzgUUSQX

26
Jun
2019
Posted in Brands & Advertising

Santoor – Santoor, the desi soap brand, beats HUL’s Lux; clocks annual sales of Rs 2,000 crore

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/santoor-the-desi-soap-brand-beats-hul-s-lux-clocks-annual-sales-of-rs-2-000-crore/69951678

24
Jun
2019
Posted in Brands & Advertising

If lulu mall do it. This Vancouver market is handing out embarrassing plastic bags to customers | Vancouver Is Awesome

We need to use creative ways to avoid usage of plastic bags which without a doubt is…

19
Jun
2019
Posted in Brands & Advertising

Chennai’s growing tattoo culture – these are the new attitude changes we need to be updated with.

hisham kabir is one of the finest guest speaker indian brands consumer behaviour and buying patterns

17
Jun
2019
Posted in Brands & Advertising

Behavioural Ad targeting, a case study.

indian consumer behaviour

17
Jun
2019
Posted in Brands & Advertising

Entrepreneurs Network Forum for those aspiring future business leaders.

https://www.facebook.com/groups/1553508344866899/

16
Jun
2019
Posted in Brands & Advertising

How to register a company in India: a complete guide

How to register a company in India: a complete guide https://yourstory.com/2019/06/how-register-company-india-guide

14
Jun
2019
Posted in Brands & Advertising

How To Start A Cloud Kitchen Restaurant In India – A Complete Guide |

https://www.posist.com/restaurant-times/resources/open-cloud-kitchen-restaurant.html

12
Jun
2019
Posted in Brands & Advertising

Few Factors that influence consumer behavior.

http://www.retawprojects.com/uploads/Pinki_Rani.pdf

10
Jun
2019
Posted in Brands & Advertising

This is a shop in salem village. I was surprised to see the qualification mentioned.

10
Jun
2019
Posted in Brands & Advertising

Children buying ₹ 5 products after school,a big market for ₹.5 product in rural retail.

10
Jun
2019
Posted in Brands & Advertising

The price-value equation: Indian consumer’s purchase behaviour is evolving – The Financial Express

https://www.financialexpress.com/lifestyle/the-price-value-equation-indian-consumers-purchase-behaviour-is-evolving/1447120/

10
Jun
2019
Posted in Brands & Advertising

Year-ender 2018: ‘Consumer behaviour and choice will increasingly be influenced by the community’ | Advertising | Campaign India

http://www.campaignindia.in/article/year-ender-2018-consumer-behaviour-and-choice-will-increasingly-be-influenced-b/449072

10
Jun
2019
Posted in Brands & Advertising

indian economy: India poised to become third-largest consumer market: – The Economic Times

https://m.economictimes.com/news/economy/indicators/india-poised-to-become-third-largest-consumer-market-wef/articleshow/67450935.cms

07
Jun
2019
Posted in Brands & Advertising

Longest train journey in India.

https://www.mapsofindia.com/my-india/travel/longest-train-journeys-in-india

06
Jun
2019
Posted in Entrepreneurship

Tips to Become a Successfull businessman.

https://neilpatel.com/blog/become-successful-entrepreneur/

02
Jun
2019
Posted in Politics and Economy

Is Kochi M.G.Road, Dying.

Is Kochi M G road dying. .? A lot of shops are shutting down. No parking during…

31
May
2019
Posted in Brands & Advertising

Watch “Master Marketing: BUILDING A STORYBRAND by Donald Miller | Book Summary Core Message”

30
May
2019
Posted in Brands & Advertising

Watch “Make the competition irrelevant: BLUE OCEAN STRATEGY by W.C. Kim and R. Mauborgne”

29
May
2019
Posted in Brands & Advertising

Watch “Marketing Strategies FMCG/CPG Course Overview”

27
May
2019
Posted in Automobile India

Are we ready for electric cars in India.

There is a huge demand and excitement around the upcoming electric cars in India. However here is…

24
May
2019
Posted in Brands & Advertising

10 super UNUSUAL cars you may have never seen on Indian roads: Hindustan Veer to Mahindra Reva-i

https://www.cartoq.com/10-super-unusual-cars-you-may-have-never-seen-on-indian-roads-hindustan-veer-to-mahindra-reva-i/

18
May
2019
Posted in Politics and Economy

How China is buying other countries. Simple video.

16
May
2019
Posted in Brands & Advertising

Tata Oil Mill Company – Get ready for Tatas versus HUL in FMCG business; as the former enters new categories. Fmcg seeks growth in India.

https://hishamkabir.wordpress.com/2019/05/16/tata-oil-mill-company-get-ready-for-tatas-versus-hul-in-fmcg-business-as-the-former-enters-new-categories-fmcg-seeks-growth-in-india/