Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
15
May
2019
Posted in Brands & Advertising

Startups power kirana stores’ push to boost margins. Changing trends in retail.

https://yourstory.com/2019/05/startups-mom-pop-retail-kirana-stores-increase-margins?__sta=vhg.uosvpxQHQHfk%7CUFT&__stm_medium=email&__stm_source=smartech

Hisham Kabir 0 Comment on Startups power kirana stores’ push to boost margins. Changing trends in retail.
14
May
2019
Posted in Brands & Advertising

This IPL season Swiggy saw 30% rise in orders, new consumption patterns of Indian consumers.

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/this-ipl-season-swiggy-saw-30-rise-in-orders/69283749

Hisham Kabir 0 Comment on This IPL season Swiggy saw 30% rise in orders, new consumption patterns of Indian consumers.
14
May
2019
Posted in Brands & Advertising

Paan flavoured snack bars? Unibic is going Indian all the way.

https://www.afaqs.com/news/story/55051_Paan-flavoured-snack-bar

Hisham Kabir 0 Comment on Paan flavoured snack bars? Unibic is going Indian all the way.
13
May
2019
Posted in Retail News India

ITC’s textbook approach to build FMCG business.

What we should know the new trends that getting better in Indian retail industry.

Hisham Kabir 0 Comment on ITC’s textbook approach to build FMCG business.
13
May
2019
Posted in Uncategorized

We start after market research.

Always remember if market research was right then how come several product launches fail despite being excellent…

Hisham Kabir 0 Comment on We start after market research.
11
May
2019
Posted in Brands & Advertising

If you are an entrepreneur or a team leader these are few most essential business management books of all time.

Hisham Kabir 0 Comment on If you are an entrepreneur or a team leader these are few most essential business management books of all time.
09
May
2019
Posted in Brands & Advertising

Changing trends in consumers video viewers, Voice hits the right chord for brands, sees 270% growth in online search.

https://brandequity.economictimes.indiatimes.com/news/digital/be-exclusive-voice-hits-the-right-chord-for-brands-sees-270-growth-in-online-searches/69236915

Hisham Kabir 0 Comment on Changing trends in consumers video viewers, Voice hits the right chord for brands, sees 270% growth in online search.
08
May
2019
Posted in Brands & Advertising

“നികുതി ഈടാക്കും പിന്നെ കട്ട് മുടിപ്പിക്കും രാഷ്ട്രീയക്കാർ”

Hisham Kabir 0 Comment on “നികുതി ഈടാക്കും പിന്നെ കട്ട് മുടിപ്പിക്കും രാഷ്ട്രീയക്കാർ”
07
May
2019
Posted in Entrepreneurship

Start up should certainly ask these questions.

if you are a start up planning new business you need to answer these critical questions.

Hisham Kabir 0 Comment on Start up should certainly ask these questions.
23
Apr
2019
Posted in Brands & Advertising

Changing trends in Indian Consumer Behaviour & Buying Patterns.

Indian consumer buying behavior can be divided into several phases. First is the before flipkart cash on…

Hisham Kabir 0 Comment on Changing trends in Indian Consumer Behaviour & Buying Patterns.
22
Apr
2019
Posted in Brands & Advertising

Thrissur-based Desintox Technologies wants to make wheelchairs better than that of Stephen Hawking’s

https://yourstory.com/2019/04/startup-bharat-thrissur-deep-tech-desintox-technologies

Hisham Kabir 0 Comment on Thrissur-based Desintox Technologies wants to make wheelchairs better than that of Stephen Hawking’s
22
Apr
2019
Posted in Brands & Advertising

The Rise and Fall of Jetairways a simple creative graphical presentation.

[wpvideo hEq7aEan]

Hisham Kabir 0 Comment on The Rise and Fall of Jetairways a simple creative graphical presentation.
21
Apr
2019
Posted in Brands & Advertising

Watch Why you should not do business in Kerala, “നികുതി കൊടുത്താലും കേരളത്തിൽ ബിസിനസുകാർക്ക് സുഖമായി ഉറങ്ങാൻ പറ്റില്ല | MP Ahammed | Malabar Gold”

I started a venture called Freedom Kitchen it was ready to cook gravy paste, a concept that…

Hisham Kabir 0 Comment on Watch Why you should not do business in Kerala, “നികുതി കൊടുത്താലും കേരളത്തിൽ ബിസിനസുകാർക്ക് സുഖമായി ഉറങ്ങാൻ പറ്റില്ല | MP Ahammed | Malabar Gold”
20
Apr
2019
Posted in Brands & Advertising

Investors in North prefer realty, gold over mutual funds | India has different thinking approach, one needs to study the market very deep.

https://www.tribuneindia.com/news/business/investors-in-north-prefer-realty-gold-over-mutual-funds/760486.html

Hisham Kabir 0 Comment on Investors in North prefer realty, gold over mutual funds | India has different thinking approach, one needs to study the market very deep.
20
Apr
2019
Posted in Brands & Advertising

Kallumakkai കല്ലുമ്മക്കായ അരി നറച്ചത് ഒരു കോഴിക്കോട് സ്‌പെഷ്യൽ.

Hisham Kabir 0 Comment on Kallumakkai കല്ലുമ്മക്കായ അരി നറച്ചത് ഒരു കോഴിക്കോട് സ്‌പെഷ്യൽ.
20
Apr
2019
Posted in Brands & Advertising

Hisham Kabir with the Chief minister of Kerala Shri Pinarayi Vijayan

    Hisham Kabir

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20
Apr
2019
Posted in Brands & Advertising

If you got the will, there is always a way out. Story of a girl who survived 11 days in deep Amazon forest year 1976

Hisham Kabir 0 Comment on If you got the will, there is always a way out. Story of a girl who survived 11 days in deep Amazon forest year 1976
19
Apr
2019
Posted in Brands & Advertising

The Unravelling Of Jet Airways, Revealed By A Pilot

This is a gentle reminder for all to not commit more than your salary. https://www.ndtv.com/blog/the-unravelling-of-jet-airways-revealed-by-a-pilot-2024056

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18
Apr
2019
Posted in Brands & Advertising

Brands keep marketing taps on as mall vacancy supply swells, Marketing & Advertising News,

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/be-exclusive-brands-keep-marketing-taps-on-as-mall-vacancy-supply-swells/68908953

Hisham Kabir 0 Comment on Brands keep marketing taps on as mall vacancy supply swells, Marketing & Advertising News,
18
Apr
2019
Posted in Entrepreneurship

William “Bill” Bernbach The Advertising Revolutionary. The Legendary Ad Man.

This is a legend in advertising world who created magic with Volkswagen Beetle launching In USA in…

Hisham Kabir 0 Comment on William “Bill” Bernbach The Advertising Revolutionary. The Legendary Ad Man.
15
Apr
2019
Posted in Brands & Advertising

TVS Outsells Honda In March 2019 Two-Wheeler Sales – Now that’s what I call India Shining.

https://auto.ndtv.com/news/tvs-outsells-honda-in-march-2019-two-wheeler-sales-2023270

Hisham Kabir 0 Comment on TVS Outsells Honda In March 2019 Two-Wheeler Sales – Now that’s what I call India Shining.
13
Apr
2019
Posted in Entrepreneurship

Yatra.com up for sale? Says will review Ebix’s buyout offer as latter eyes stronghold in travel market.

Yatra.com despite being a main player in the market and one who started much before make my…

Hisham Kabir 0 Comment on Yatra.com up for sale? Says will review Ebix’s buyout offer as latter eyes stronghold in travel market.
12
Apr
2019
Posted in Entrepreneurship

Seen image of Zomato delivery execs outside a restaurant? It’s from Hyderabad | The News Minute. Indias online ordering behaviour.

https://www.thenewsminute.com/article/seen-image-zomato-delivery-execs-outside-restaurant-it-s-hyderabad-99817

Hisham Kabir 0 Comment on Seen image of Zomato delivery execs outside a restaurant? It’s from Hyderabad | The News Minute. Indias online ordering behaviour.
12
Apr
2019
Posted in Entrepreneurship

India’s tryst with co-living; Bridging India’s smartphone divide

India’s tryst with co-living; Bridging India’s smartphone divide https://yourstory.com/2019/04/india-co-living-budli-in-smartphone-zomato

Hisham Kabir 0 Comment on India’s tryst with co-living; Bridging India’s smartphone divide