Category: Behavioural economics
23 Lesson we learned post pandemic
1.The world can change in a week. 2. We are stronger than we know 3. Heroes don’t…
Pringles. Mathematically known as a hyperbolic paraboloid
The consistent saddle shape of Pringles is mathematically known as a hyperbolic paraboloid. Their designers reportedly used…
What to do last in a start up.
I have been part of several start ups from what I have understood your idea is already…
BOOKS ON CONSUMER BEHAVIOUR
Here are few good books on consumer behaviour. The mystery of the human condition has puzzled poets…
5 best coffee brands in India
Quest for the finest coffee in India
Entrepreneurs Advice in Tamil
It’s important to understand there are no quick-fix solutions to become a successful entrepreneur. One needs to…
Must read books on behavioural economics, influence marketing.
Behavioural economics is the most important, learning curve influence marketing and neuromarketing
Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.
Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…