For Creators, Independent Entrepreneurs & Solopreneurs<\/p>\n
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Digital marketing tools are a dime a dozen, especially nowadays\u2026<\/p>\n
Digital marketing, content marketing, and SEO are fast evolving fields, and the best solutions of the yesteryear aren\u2019t always suited to battles on the new frontiers of Web3.<\/p>\n
While this will surely be a moving target, I was recently asked, so my favorite digital marketing tools (that I currently use or used to use) are as follows:<\/p>\n
Content Repurposing<\/p>\n
These digital marketing tools don\u2019t just let you syndicate and distribute your content (we\u2019ll get to that a little later \u2014 under the heading of \u201cSocial Media Automation\u201d). They also let you repurpose existing content in meaningful ways. For example, turning an audio podcast into a video snippet with your podcast artwork and progress bar.<\/p>\n
Repurpose.io<\/p>\n
Repurpose.io\u00a0is the ideal solution for those who are regularly live streaming and want to turn their content into snippets and distribute it across a wide array of social networks.<\/p>\n
You can easily take your content from YouTube, Facebook, TikTok, Zoom, Google Drive, Dropbox, or your podcast and share it out on YouTube, Facebook, TikTok, LinkedIn, Instagram, and Twitter.<\/p>\n
I primarily use Repurpose.io to distribute my podcast to YouTube, but I have also used it to create clips I share across a broader range of social platforms.<\/p>\n
Campaigns & Funnels<\/p>\n
So, you want to set up a multi-step landing page \/ sales page offer just like the pros. What tool should you use?<\/p>\n
10XPro<\/p>\n
My campaign \/ funnel builder of choice is\u00a010XPro\u00a0(not to be confused with Grant Cardone, 10X Growth Conference,\u00a010X Rule, or anything of the sort).<\/p>\n
I built the entirety of\u00a0Content Marketing Musician\u00a0and all associated products and programs on 10XPro. It was fun and easy, and the customer experience is great, both on the creator and the user side.<\/p>\n
Besides, 10XPro is versatile, whether you want to set up memberships, fan clubs, courses, members forums, or otherwise. You can even build out your own affiliate army with their software.<\/p>\n
You can read\u00a0my full review of 10XPro\u00a0here.<\/p>\n
Data & Analytics<\/p>\n
You need a way to measure everything you do. Sure, you can do some of this manually. But given that there are near enterprise level solutions available for free, you probably won\u2019t need to become a spreadsheet fiend to stay on top of your metrics.<\/p>\n
Google Analytics<\/p>\n
Google Analytics\u00a0is free. It\u2019s comprehensive and powerful. It\u2019s the ideal solution for tracking your website\u2019s traffic.<\/p>\n
The downside? You need to be an engineer to understand how some of it works. I recently started diving deeper into the world of conversion tracking (related to analytics), and I don\u2019t get it. But I will keep learning until I do. You\u2019ve got to keep challenging yourself.<\/p>\n
Email Marketing<\/p>\n
Collecting emails and sending campaigns needs to be at the top of your marketing totem pole. And you need the right digital marketing tools to make this happen.<\/p>\n
ConvertKit<\/p>\n
There are many Email Service Providers (ESPs) out there, and they\u2019re all quite good. In a manner of speaking, they all do the same thing too. But are they all comparable in terms of functionality and pricing? No.<\/p>\n
My favorite solution is\u00a0ConvertKit. It\u2019s an excellent option for\u00a0creators\u00a0because it\u2019s easy to use, it allows you to sell infoproducts and paid newsletters, and it\u2019s free for up to 1,000 subscribers.<\/p>\n
Plus, they produce some\u00a0excellent\u00a0content showing you how to grow your list, build your social media following, sell your art, and more.<\/p>\n
Leadpages<\/p>\n
When it comes to growing an email list, I swore by\u00a0Leadpages\u00a0for\u00a0years. I don\u2019t use them anymore because the basic functionality is all built into 10XPro (which obviously does a lot of other things), but that doesn\u2019t mean I love them any less.<\/p>\n
From setting up popups to landing pages, Leadpages gives you all the tools you need to capture your traffic and increase your email list by leaps and bounds.<\/p>\n
Link in Bio<\/p>\n
Who knew the \u201clink in bio\u201d trend would catch fire? Well, apparently those watching the creator economy movement did, because now there are several viable competitors to Linktree.<\/p>\n
Koji<\/p>\n
Koji\u00a0is not an improvement on what\u2019s available. As I see it, it\u2019s a category creator.<\/p>\n
Yes, it\u2019s a link in bio. But it\u2019s more than that. It\u2019s free, it gives you access to your analytics, and you can take advantage of a variety of mini apps that let you:<\/p>\n
\u2022 Collect tips and donations<\/p>\n
\u2022 Crowdfund your next project<\/p>\n
\u2022 Create Cameo style videos<\/p>\n
\u2022 Sell locked content and NFTs<\/p>\n
\u2022 Set up an eCommerce storefront<\/p>\n
\u2022 Embed your media content<\/p>\n
\u2022 And more, all from your link in bio<\/p>\n
Here\u2019s\u00a0my Koji link in bio\u00a0in case you want to have a look.<\/p>\n
Live Streaming<\/p>\n
Going live is a popular way of attracting an audience. But if you want to put a bit of production value behind it, you\u2019ve got to take advantage of the right digital marketing tools.<\/p>\n
StreamYard<\/p>\n
Most content creators probably know about\u00a0StreamYard\u00a0by now. It\u2019s a popular solution for live streamers of all types, whether it\u2019s podcasters, entrepreneurs, YouTubers, or otherwise.<\/p>\n
I made a whole\u00a0$5.55 live streaming\u00a0last year. That apparently wasn\u2019t enough to keep me going with it. But whenever I\u2019m thinking about live streaming, StreamYard is what immediately comes to mind.<\/p>\n
I especially love the ability to multi-stream to Facebook, LinkedIn, Twitch, Twitter, YouTube, and other destinations.<\/p>\n
SEO<\/p>\n
If you\u2019ve got a website, naturally, you want to drive as much targeted traffic to it as you possibly can. Search Engine Optimization is key to your success.<\/p>\n
Ubersuggest<\/p>\n
Neil Patel\u2019s\u00a0Ubersuggest\u00a0is the most cost-efficient SEO solution out there, and it\u2019s undergirded by Neil\u2019s own desire to help entrepreneurs succeed. His main way of paying it forward is with detailed articles and videos that answer every question you can think of.<\/p>\n
Patel\u2019s team seems to be adding new features on a regular basis too, so Ubersuggest will only get more powerful over time, and is unlikely to increase in price.<\/p>\n
Ahrefs<\/p>\n
I have personal experience with\u00a0Ahrefs. I even got to contribute a few articles to their blog in the past.<\/p>\n
Their software is admittedly awesome. Finding keywords opportunities for your website is a cinch with Ahrefs, and that means you can get results fast.<\/p>\n
And while not astronomical, they are expensive enough to be priced out of reach for many creators and independent entrepreneurs who already have multiple SaaS subscriptions. It generally takes six to 12 months for you to see any benefit from your optimization efforts. So, $100+ per month seems kind of a steep price to pay while waiting for your efforts to pay off.<\/p>\n
Social Media Automation<\/p>\n
You aren\u2019t posting\u00a0everything\u00a0manually, are you? That\u2019s just silly. Of course, you do need to automate intelligently, or your posts probably won\u2019t be seen. Here are some digital marketing tools that help.<\/p>\n
Creator Studio<\/p>\n
Facebook \/ Instagram\u00a0Creator Studio\u00a0lets you schedule and manage your posts (for Facebook and Instagram) natively for free.<\/p>\n
TweetDeck<\/p>\n
TweetDeck\u00a0is a free tweet scheduler for Twitter that also lets you monitor engagement activity and hashtags or other interests.<\/p>\n
Jetpack<\/p>\n
Jetpack\u00a0is like a Swiss Army knife for WordPress. I especially like the \u201cPublicize\u201d function which lets you post to social media automatically the moment a new post is published \u2014 Facebook, LinkedIn, Tumblr, and multiple Twitter destinations.<\/p>\n
OnlyWire<\/p>\n
OnlyWire\u00a0might be a little old school, but it\u2019s one of those digital marketing tools that has stood the test of time. It lets you automate posting to 20+ social networks. I especially like that it connects to destinations like Blogger, Medium, and LiveJoural.<\/p>\n
I have not used it in a while, but it is very cost effective, and I have been thinking about it again recently.<\/p>\n
Meet Edgar<\/p>\n
Meet Edgar\u00a0(or Edgar, or whatever, I don\u2019t care, sorry OCD people) is bar none one of the best solutions for automating your social media. You can store every post you create into a library and have Meet Edgar continually draw from it without you having to add anything new (though you will still want to keep adding periodically). It works great if you already have a big repository of content to work with.<\/p>\n
Meet Edgar connects to Facebook Pages and Groups, Instagram Feed and Stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company Pages.<\/p>\n
They do have a free trial, and their pricing seems to have come down a bit, but in my experience, you basically need the most expensive plan for it to be worthwhile.<\/p>\n
Final Thoughts, Digital Marketing Tools<\/p>\n
The above should be a good starting point for the average creator, independent entrepreneur, or solopreneur. You don\u2019t necessarily need to use all of them, and you probably won\u2019t. But depending on your focus, and which area of your career or business you\u2019re looking to enhance right now, it would be worth looking into relevant options.<\/p>\n
Most tools here are still modest in cost, even though those pesky enterprise solutions can look mighty sexy at times. Start humble, and in time, you\u2019ll be able to grow into bigger shoes. And don\u2019t forget to replace tools as needed. The best teams are always on the lookout for the next thing that might enhance their workflow.<\/p>\n
Originally published at https:\/\/davidandrewwiebe.com on April 4, 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"
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