{"id":220,"date":"2019-04-18T09:35:59","date_gmt":"2019-04-18T04:05:59","guid":{"rendered":"http:\/\/hishamkabir.wordpress.com\/?p=220"},"modified":"2019-04-18T09:35:59","modified_gmt":"2019-04-18T04:05:59","slug":"bernbeck-the-advertising-revolutionary-the-legendary-ad-man","status":"publish","type":"post","link":"https:\/\/prowiseconsulting.com\/blog\/2019\/04\/18\/bernbeck-the-advertising-revolutionary-the-legendary-ad-man\/","title":{"rendered":"William &#8220;Bill&#8221; Bernbach The Advertising Revolutionary. The Legendary Ad Man."},"content":{"rendered":"<p>This is a legend in advertising world who created magic with Volkswagen Beetle launching In USA in late 50&#8217;s.<br \/>\nHe has also written a book titled<\/p>\n<p>The history of advertising that changed the history of advertising.<\/p>\n<p><b style=\"margin:0;padding:0;border:0;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:bold;font-stretch:inherit;line-height:inherit;font-family:-apple-system, BlinkMacSystemFont,;\">William &#8220;Bill&#8221; Bernbach<\/b><span style=\"color:#222222;font-family:-apple-system, BlinkMacSystemFont,;\"> (August 13, 1911 \u2013 October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international <\/span><a style=\"margin:0;padding:0;border:0;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-family:-apple-system, BlinkMacSystemFont,;\" title=\"Advertising agency\" href=\"https:\/\/en.m.wikipedia.org\/wiki\/Advertising_agency\">advertising agency<\/a> <a class=\"mw-redirect\" style=\"margin:0;padding:0;border:0;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-family:-apple-system, BlinkMacSystemFont,;\" title=\"Doyle Dane Bernbach\" href=\"https:\/\/en.m.wikipedia.org\/wiki\/Doyle_Dane_Bernbach\">Doyle Dane Bernbach<\/a><span style=\"color:#222222;font-family:-apple-system, BlinkMacSystemFont,;\"> (DDB). He directed many of the firm&#8217;s breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a legend in advertising world who created magic with Volkswagen Beetle launching In USA in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_1598701514_1598701514":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","wpcat-6-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>William &quot;Bill&quot; Bernbach The Advertising Revolutionary. 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