{"id":708,"date":"2019-08-26T13:14:32","date_gmt":"2019-08-26T07:44:32","guid":{"rendered":"https:\/\/buyologistfoundation.wordpress.com\/?p=708"},"modified":"2019-08-26T13:14:32","modified_gmt":"2019-08-26T07:44:32","slug":"saffola-the-healthy-choice-is-a-clear-winner","status":"publish","type":"post","link":"https:\/\/prowiseconsulting.com\/blog\/2019\/08\/26\/saffola-the-healthy-choice-is-a-clear-winner\/","title":{"rendered":"Saffola the healthy Choice is a Clear winner."},"content":{"rendered":"\n

<\/p>\n\n\n\n

Saffola with consistent USP and Excellent Product innovation\nis paying off well <\/p>\n\n\n\n

Saffola is Indias finest brands when it comes to healthy cooking\noil, this brand space is because of their efforts put my Marico Industries\nfamily some 3 decades ago.
\n
\nThe now 40+ age group who are right target has great association with Saffola which\nMarico should utilize to the fullest potential.<\/p>\n\n\n\n

Right from the inception of the brand Saffola they had their\nvision intact heatly oil,for healthy people and despite of changing dynamics\nthey never changed from their usp and core focus ie healthy oil for healthy heart.\n<\/p>\n\n\n\n

As we get to understand, the efforts taken by Marico\nIndustries some 3 decades on Saffola have started paying off well. <\/p>\n\n\n\n

Come 2015 Saffola launched a blockbuster of a product called\nSaffola masala oats and with a packet size of rs 10 which is a instant hit, which\nforced other international players in oats category like qaker oats and kellogs\nintroduce their version of masala flavors, just like the aloo tikki burger from\nmcdonalds.    <\/p>\n\n\n\n

However, Saffola despite getting their marketing right,\nproduct placement right, packaging right, however they did not get their\nproduct taste and quantity right, having too spicy masala flavor was not\nsuiting to Indian stomach for a morning breakfast supplement, which I believe they\nare constantly working on product improvement and its fetching phenomenal\nresults. <\/p>\n\n\n\n

Saffola changed the dynamics\u2019 of oats business in India by\nlaunching the first masala oats which became an instant hit, oats was generally\nconsidered boring, bland and largely like a black and white picture and then\nwith the launch of masala oats its became blockbuster hit, what Indian like,\ncolour, drama, masala emotion and what not. <\/p>\n\n\n\n

Its notable that Saffola has further penetrated into\nregional flavors the most interesting among them is Kerala\u2019s famous Kerala kanjiyum\npayarum, oats targeting specific to Kerala Audience across India largely in\nmetro city like Chennai Bangalore and Hyderabad where you have large number of\nsoftware professionals. <\/p>\n\n\n\n

So as sambar flavor for pan Indian market space again can be a category winner here. <\/p>\n\n\n\n

<\/figure><\/div>\n\n\n\n

I would say Saffola in moving in the right direction without\nlosing their core USP ie, Healthy products.<\/p>\n\n\n\n

Marico Industries should exploit this brand potential to\nother rising categories like heath supplements, and tetra pack based \u201cno added sugar\u201d\nproducts under Saffola brand name. <\/p>\n\n\n\n

Saffola the brand has got what it has, Marico Industries should\njust gear up. <\/p>\n\n\n\n

South India, being highly potential markets to grow. <\/p>\n\n\n\n

hisham@buyologist.in<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

hisham kabir explaining why saffola and marico has got it right with masala oats.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_1598701514_1598701514":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[88,90,92],"class_list":["post-708","post","type-post","status-publish","format-standard","hentry","category-brands-advertising","tag-marico-industries","tag-masala-oats","tag-mullen-lintas","wpcat-3-id"],"yoast_head":"\nSaffola the healthy Choice is a Clear winner. - Hisham Kabir Marketing Sales Consultant in Dubai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowiseconsulting.com\/blog\/2019\/08\/26\/saffola-the-healthy-choice-is-a-clear-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saffola the healthy Choice is a Clear winner. - 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LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management \u2013 Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.\u00a0 My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. 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LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management \u2013 Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. 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