{"id":733,"date":"2019-09-12T11:20:28","date_gmt":"2019-09-12T05:50:28","guid":{"rendered":"https:\/\/buyologistfoundation.wordpress.com\/?p=733"},"modified":"2019-09-12T11:20:28","modified_gmt":"2019-09-12T05:50:28","slug":"good-luck-as-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/","title":{"rendered":"Good Luck as a marketing Strategy."},"content":{"rendered":"\n<p>Thanks to Karthik Srinivasan for this input. <\/p>\n\n\n<p>This new #packagingdesign idea by KitKat in Japan is as adorable as it is intelligent!<\/p>\n\n\n<p><br><br>Nestl\u00e9 Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of fun and engagement &#8211; the paper packaging for KitKat Mini range will include instructions on how to make an origami crane out of it, instead of simply throwing it away!<br><br>Now, this is brilliant on 2 fronts.<br><br>One, the concept of origami cranes in Japan. Origami is, in itself, from Japan, meaning fold+paper &#8211; ori+kami. As for cranes, they have mystical appeal in Japan and are believed to live for a thousand years. So, cranes represent good luck and longevity. Traditionally in Japan, it is believed that if one folded 1,000 origami cranes, their wish would come true!<br><br>This is where the 2nd point of intelligence comes in &#8211; the Japanese phrase &#8216;kitto katsu&#8217; means &#8216;sure to succeed&#8217; and Kit Kat has already played up this similar-sounding phase in its marketing in Japan. So, now they are encouraging people to buy KitKat, not throw away the wrapper but make it into an origami paper crane, add their wish\/message in the wings and give it to people as a lucky charm!<br><br>#funfacts<br>-As mentioned, due to its association with good luck, the sales of kit kat increases drastically during examination time. Many students even carry the chocolate to the examination hall.<br>-300 unique kit kat flavours are available only in Japan and some in select localities only.<br>-5 million kit Kars are Sold in a day in Japan.<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/buyologist.in\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451.jpg\" class=\"alignnone size-full wp-image-729\" width=\"1032\" height=\"444\" srcset=\"https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451.jpg 1032w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451-300x129.jpg 300w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451-1024x441.jpg 1024w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451-768x330.jpg 768w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/buyologist.in\/wp-content\/uploads\/2019\/09\/20190910_2138297432488329639103685.jpg\" class=\"alignnone size-full wp-image-731\" width=\"941\" height=\"688\" srcset=\"https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190910_2138297432488329639103685.jpg 941w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190910_2138297432488329639103685-300x219.jpg 300w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190910_2138297432488329639103685-768x562.jpg 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><br><br><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/buyologist.in\/wp-content\/uploads\/2019\/09\/20190910_2137092621072737745324315.jpg\" class=\"alignnone size-full wp-image-730\" width=\"896\" height=\"608\" srcset=\"https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190910_2137092621072737745324315.jpg 896w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190910_2137092621072737745324315-300x204.jpg 300w, https:\/\/prowiseconsulting.com\/blog\/wp-content\/uploads\/2019\/09\/20190910_2137092621072737745324315-768x521.jpg 768w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/>\n\n","protected":false},"excerpt":{"rendered":"<p>kit kat japan and good luck<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_1598701514_1598701514":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,4,6,8,13],"tags":[15],"class_list":["post-733","post","type-post","status-publish","format-standard","hentry","category-brands-advertising","category-business-schools","category-entrepreneurship","category-food","category-retail-news-india","tag-kitkat-brandidea-japan","wpcat-3-id","wpcat-4-id","wpcat-6-id","wpcat-8-id","wpcat-13-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good Luck as a marketing Strategy. - Hisham Kabir Marketing Sales Consultant in Dubai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Luck as a marketing Strategy. - Hisham Kabir Marketing Sales Consultant in Dubai\" \/>\n<meta property=\"og:description\" content=\"kit kat japan and good luck\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Hisham Kabir Marketing Sales Consultant in Dubai\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T05:50:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/buyologist.in\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451.jpg\" \/>\n<meta name=\"author\" content=\"Hisham Kabir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hisham Kabir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\"},\"author\":{\"name\":\"Hisham Kabir\",\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443\"},\"headline\":\"Good Luck as a marketing Strategy.\",\"datePublished\":\"2019-09-12T05:50:28+00:00\",\"dateModified\":\"2019-09-12T05:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443\"},\"keywords\":[\"#kitkat #brandidea #japan\"],\"articleSection\":[\"Brands &amp; Advertising\",\"Business Schools\",\"Entrepreneurship\",\"Food\",\"Retail News India\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\",\"url\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\",\"name\":\"Good Luck as a marketing Strategy. - Hisham Kabir Marketing Sales Consultant in Dubai\",\"isPartOf\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#website\"},\"datePublished\":\"2019-09-12T05:50:28+00:00\",\"dateModified\":\"2019-09-12T05:50:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prowiseconsulting.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Good Luck as a marketing Strategy.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#website\",\"url\":\"https:\/\/prowiseconsulting.com\/blog\/\",\"name\":\"Hisham Kabir Marketing Sales Consultant in Dubai\",\"description\":\"PROFESSIONAL RESULT ORIENTED WISE BUSINESS MARKETING CONSULTANCY IN DUBAI\",\"publisher\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prowiseconsulting.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443\",\"name\":\"Hisham Kabir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/buyologist.in\/wp-content\/uploads\/2019\/08\/photoeditor_20190805_1957495174507304370334955433.jpg\",\"contentUrl\":\"https:\/\/buyologist.in\/wp-content\/uploads\/2019\/08\/photoeditor_20190805_1957495174507304370334955433.jpg\",\"width\":996,\"height\":720,\"caption\":\"Hisham Kabir\"},\"logo\":{\"@id\":\"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/image\/\"},\"description\":\"An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales &amp; Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&amp;B, Catering &amp; Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&amp;B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management \u2013 Experienced in recruiting, training and managing F&amp;B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.\u00a0 My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&amp;L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.\",\"sameAs\":[\"http:\/\/buyologist.in\"],\"url\":\"https:\/\/prowiseconsulting.com\/blog\/author\/hishamkabir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Good Luck as a marketing Strategy. - Hisham Kabir Marketing Sales Consultant in Dubai","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Good Luck as a marketing Strategy. - Hisham Kabir Marketing Sales Consultant in Dubai","og_description":"kit kat japan and good luck","og_url":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/","og_site_name":"Hisham Kabir Marketing Sales Consultant in Dubai","article_published_time":"2019-09-12T05:50:28+00:00","og_image":[{"url":"http:\/\/buyologist.in\/wp-content\/uploads\/2019\/09\/20190912_1058014130774039016064451.jpg"}],"author":"Hisham Kabir","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hisham Kabir","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/"},"author":{"name":"Hisham Kabir","@id":"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443"},"headline":"Good Luck as a marketing Strategy.","datePublished":"2019-09-12T05:50:28+00:00","dateModified":"2019-09-12T05:50:28+00:00","mainEntityOfPage":{"@id":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/"},"wordCount":282,"commentCount":0,"publisher":{"@id":"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443"},"keywords":["#kitkat #brandidea #japan"],"articleSection":["Brands &amp; Advertising","Business Schools","Entrepreneurship","Food","Retail News India"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/","url":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/","name":"Good Luck as a marketing Strategy. - Hisham Kabir Marketing Sales Consultant in Dubai","isPartOf":{"@id":"https:\/\/prowiseconsulting.com\/blog\/#website"},"datePublished":"2019-09-12T05:50:28+00:00","dateModified":"2019-09-12T05:50:28+00:00","breadcrumb":{"@id":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prowiseconsulting.com\/blog\/2019\/09\/12\/good-luck-as-a-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prowiseconsulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Good Luck as a marketing Strategy."}]},{"@type":"WebSite","@id":"https:\/\/prowiseconsulting.com\/blog\/#website","url":"https:\/\/prowiseconsulting.com\/blog\/","name":"Hisham Kabir Marketing Sales Consultant in Dubai","description":"PROFESSIONAL RESULT ORIENTED WISE BUSINESS MARKETING CONSULTANCY IN DUBAI","publisher":{"@id":"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prowiseconsulting.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/4b5a273632d8d026257f21af5e7a0443","name":"Hisham Kabir","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/buyologist.in\/wp-content\/uploads\/2019\/08\/photoeditor_20190805_1957495174507304370334955433.jpg","contentUrl":"https:\/\/buyologist.in\/wp-content\/uploads\/2019\/08\/photoeditor_20190805_1957495174507304370334955433.jpg","width":996,"height":720,"caption":"Hisham Kabir"},"logo":{"@id":"https:\/\/prowiseconsulting.com\/blog\/#\/schema\/person\/image\/"},"description":"An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales &amp; Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&amp;B, Catering &amp; Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&amp;B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management \u2013 Experienced in recruiting, training and managing F&amp;B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.\u00a0 My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&amp;L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.","sameAs":["http:\/\/buyologist.in"],"url":"https:\/\/prowiseconsulting.com\/blog\/author\/hishamkabir\/"}]}},"_links":{"self":[{"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":0,"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"wp:attachment":[{"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowiseconsulting.com\/blog\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}